SEO Strategies for Small Businesses: 10 Ways to Rank Higher
SEO Strategies for Small Businesses: 10 Ways to Rank Higher
Did you know there are more than 1.9 billion websites online? You may not have that much competition for views, but you should consider a few SEO strategies for small businesses.
That way, you can compete with the other sites in your industry. Soon enough, you might receive plenty of traffic and leads to sustain your business.
Keep reading to learn what SEO tactics you can try.
1. Publish Good Content Regularly
One of the best SEO strategies for small businesses is to publish high-quality content. You can do this with a blog, and your blog can cover topics that relate to the products and services you offer.
When publishing blog posts, you don’t need to publish every day. However, if you can publish at least one post per week or month, you can have a steady stream of content, and you’ll have more chances to rank in search results.
That way, you don’t have to rely on your products or services ranking in Google.
2. Research Keywords
As you come up with content ideas for your SEO strategy, research keywords that make sense for those topics. Choosing good keywords also involves checking how competitive the search terms are.
For example, it can be almost impossible to rank for the keyword “shoes.” However, you may be able to rank highly for the keyword “women’s casual shoes” since it’s more specific.
If you use keywords without much competition, you’ll have an easier time reaching the first page of search results.
3. Consider Search Intent
One of the best SEO tips is to focus on the search intent when choosing keywords. Put yourself in the position of your ideal customer and think about what they’d search for to find your products or services.
Perhaps you have a meal prep service, so you focus on keywords relating to quick meals. Your ideal customer is probably looking for a way to make dinner fast, so those keywords can help.
If you only used keywords like “meal ideas,” you may get a lot of clicks from people who aren’t going to buy from you.
4. Avoid Keyword Stuffing
When using keywords, you need to be strategic about how and where you use them. You should add the keyword to the title, introduction, and conclusion of your content.
However, you need to use the keyword naturally. Search engines can tell when you stuff your keywords in sentences where they don’t fit, and so can readers.
Using keywords naturally can help with your small business SEO, and you can provide an enjoyable reader experience.
5. Showcase Your Unique Value Proposition
If you haven’t already, you should find your unique value proposition (UVP). A UVP is what makes you and your business unique, and you can use it to your advantage when working on SEO.
You might offer a unique service, or perhaps you serve a specific borough of New York City. Include those services or your location in the keywords you use to attract the right people to your website.
6. Make Your Website Easy to Use
Another one of the most vital SEO strategies is to make your website easy for people to navigate and use. If your website is clunky, people may back out of it, which will increase your bounce rate.
A high bounce rate may negatively affect your SEO because search engines will think there’s a problem. Plus, having a website that’s easy to use can help you attract more mobile users, so you can get more traffic.
Then, you’ll be able to retain that traffic and turn them into customers.
7. Wait It Out
When you first implement new SEO methods, you may want to see drastic changes overnight. Sadly, it can take time for your SEO to improve, so you will need to have patience.
You should expect to wait a few months before your SEO strategies take hold and boost your rankings. However, when your site starts getting more traction, you may get a lot more traffic and visibility.
It can be annoying to wait when you first start using SEO. As long as you use good SEO strategies, it should pay off in the long run.
8. Track Your Performance
As you wait for your SEO to take hold, you should track the performance of your website. Install Google Analytics and Search Console on your website to track page views.
Take a look at those tools every week or so to see which pages are performing best. You can also learn what keywords are bringing traffic, and you can figure out what to improve.
Even after you start ranking in search results, keep up with tracking your data to know what works and what doesn’t.
9. Get Backlinks
One of the best SEO strategies for small businesses is to get backlinks from other sites. You can get links from blogs in your niche or city, and those blogs should have a good reputation.
Links from authoritative websites can show search engines that your content is trustworthy. A good backlink strategy can make a huge difference in your SEO strategy.
You can obtain backlinks by publishing guest posts or by asking other blogs to add a link to an existing post.
10. Use Social Media
If you want to start getting traffic before SEO kicks in, you can use social media. You can use your accounts to link directly to your website, and more website traffic may help you rank higher.
However, you can also think of social media as a few other search engines. Be sure to optimize your accounts so that they can show up in search results on platforms such as Instagram or Facebook.
You may show up when someone searches for a service you offer. Then, you may convert that user into a customer.
SEO Strategies for Small Businesses Made Easy
The right SEO strategies for small businesses can make a huge difference in your impressions and page views. Be sure to consider a few methods that can help you get the traffic you want.
You may need to be patient and try a few things before you see results. That way, you can give yourself the best chance of ranking on the first page.
Do you need help with your SEO strategy? Learn about our SEO services and request a quote to learn more.