SEO Pricing: How Much Does SEO Cost in 2021?
SEO Pricing: How Much Does SEO Cost in 2021?
In order to hit your marketing metrics today, it’s essential that you prioritize search engine optimization (SEO). After all, you can’t expect people to interact with your brand if they are not able to find it on the Internet.
Most people choose to outsource SEO to professionals in order to achieve their desired results. However, not everyone understands SEO pricing. Let’s take a look at the factors that contribute to SEO cost which is different than PPC Agency cost.
The Experience of The Agency
It should come as no surprise that agencies with a higher level of experience will charge more. This is simply due to the fact that they are capable of providing better results.
However, an agency that charges a large amount of money isn’t always guaranteed to provide top-tier performance. It’s always recommended to research their past projects and see what their previous customers have to say.
This is especially true if agencies of similar sizes charge far less than this particular company.
The Level of Service You Need
Not everybody requires the same level of service.
For instance, you may only need help with optimizing your sales or landing pages. Other businesses, though, might need to revamp their link strategy, rank for specific keywords, etc. In general, adding additional levels of service will especially increase your overall cost.
Different services are also weighted differently depending on what the agency specializes in. For example, an agency that does not necessarily have the tools to provide optimal link-building strategies may charge more because it requires more time and resources.
For this reason, smaller businesses often attempt to discern what they can handle on their own. Then, they outsource the obligations they can’t manage by themselves.
The Size of Your Company
Large companies tend to have greater SEO needs. This is often due to the large volume of traffic they experience on a regular basis.
They might also have a substantial number of product or service pages that need to be optimized. For example, there’s a strong difference between a website for an independent clothing brand and a website like Amazon.
If your company is relatively large within your industry, your overall SEO budget should be proportionate to its size. Attempting to skimp on this expense could have negative consequences in the future.
Not only will you fall short of your digital marketing goals, but your competitors will also surpass you. Regardless of how much effort you put into SEO, it’s virtually guaranteed that your competitors are working to establish an online presence.
Your Overall Goals
Your goals, of course, will dictate how much you pay for this type of service.
To clarify, let’s assume that you want a specific product page or keyword to rank at the top of Google. This will require a significant amount of work from the agency you collaborate with.
As a result, you can expect your bill to be higher than it otherwise would be if you only needed to clean up your web copy. This shouldn’t deter you from seeking SEO services, though. You should always consider this type of spending as an investment into the long-term growth of your brand.
As long as you work with a reputable SEO professional, you will likely see an exponential return on the money you contribute.
Your Existing SEO Strategy
Interestingly, many people tend to overlook how their existing strategy could affect the cost of working with an SEO agency. Unfortunately, significant issues arise when people attempt to handle this obligation on their own.
If your agency needs to untangle a substantial mess that you made, it will take them more time and effort to get you on the right track. In scenarios like this, you might even find yourself paying more than another company in your industry for a similar level of service. In contrast, the inverse is also true.
If you already have a relatively streamlined strategy, your agency might not need to make any changes at all. This means that your bill will be much lower compared to having them completely rework your website’s SEO.
Your Geographical Location
This is yet another factor that people often forget about.
If your business is located in a region that has a large amount of competition, you will need a higher level of service from your agency. This directly translates into a higher average SEO monthly cost.
Local SEO is different than conventional SEO, and you may need a more involved strategy to surpass your local competitors. You should also consider the total number of locations that your company has.
Things can become a bit more complicated if you have numerous businesses located in multiple different states. Regardless, a reputable agency will be able to discuss the fine details with you and determine your best course of action.
So, How Much Can I Expect to Pay for SEO Pricing?
In general, you will typically pay between $500 and $5000+ per month. The exact amount, though, will heavily depend on the above factors.
Understanding this number will allow you to ensure that you are able to accurately budget for your agency’s SEO pricing packages. Otherwise, you may stretch your resources too thin. So, keep the above information about SEO pricing in mind — it will help you reach your target metrics in the future.
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