It may seem like a synch to design your business website on your own. How hard could it be, right? Better off saving the money for something else. Not so fast! There are tremendous benefits to hiring a top Long Island web design company. The design of a website is crucial to the success of a small business; it is easily accessible, 24/7 marketing.

Long Island, New York is ideal suburbia; over 118 miles long with a total population of over 7.8 million people (over 40% of the population of the entire state). Long Island is home to Nassau and Suffolk Counties. With that much land, and that many people, it is no wonder that businesses on Long Island thrive. On the flip side, with that many businesses the competition is stiff. That is where a good web design company comes in.

While the dollar signs may make you hesitant to hire a Long Island web design company, think about it this way: if you choose not to pay the money upfront, there are significant odds that your revenue will be stagnant and your company will not gain the goodwill necessary to thrive, as it would if a web design company made your website. Here are the reasons why:

It is crucial to have a reliable website. The last thing you or your business needs is for your site to go down during your busy season, causing hoards of customers to flock to a competitor. In addition, “error” messages are quite common, even with reliable systems, when a professional does not design your website. Your time can certainly be better spent running your business than spending hours researching how to fix the problem. Professionals know how to avoid the problems that cause these messages. And, if by chance, an error message or other problem arises with your website, you have a professional web design company on call to fix the problem for you!

A professional web design company will know the plug-ins and/or tools to integrate your website to provide speed and security. People, in general, tend to lack patience due to demanding schedules. Your business needs its website to run optimally to ensure that people do not “x”-out because it is running too slow. Unfortunately, people who are not experts in the area do not have the tools necessary to optimize a website.

Doubting this so far? Think you are capable of designing a beautiful website? Maybe you are. However, what good is a beautifully designed website if it cannot be found through a Google search? The best Long Island web design companies offer comprehensive services, including search engine optimization (“SEO”). Again, people lack patience and most people do not search past the first page of Google, assuming the best is at the top. A good web design company’s work does not stop after the web site is designed and completed; they will use their resources to get you to the first page of Google so that your customers – old and new – can find you!

Lastly, people judge books (or websites) by their cover. The minute a potential customer visits your site, he or she makes judgments about your company based solely on the look of your site. Fair? No. You may have the best product in the market in your field, but if your website does not look the part, that customer will go to a competitor nearly every time. Hiring one of the best Long Island web design companies will guarantee a great first impression and undoubtedly grow your customer base.

In the same vain, when you design a website yourself, you are using a pre-made template. You may not realize it but you have seen these before. They are basic and everyone who designs their own website has the same layout. There is nothing that makes you stand out. You need customers to get excited when they visit your site: excitement will likely lead to dollar signs. If your website looks expensive, it will justify people spending money on your business, will build business through word of mouth and, in the end, pay for itself.

Do not let your hard work and dedication go to waste! The right move to build your online sales today is to contact a top Long Island web design company. Do not wait!