One constant in the fluctuating world of SEO is that content is crucial for successful ranks, increased website traffic, and improved conversion rates. Crucial web pages, such as a homepage, services pages or an about us, are usually the focus of content conversations regarding improving an SEO campaign. Of course, these are the webpages where a potential customer can find out the most important aspects of your business and reasons why the customer should choose your business over the many others. However, also important are blog posts to your website. Blog posts keep consumers informed about your industry and improve reader engagement; blogs improve your brand’s image in the public eye as they display an industry knowledge that makes your business trustworthy.
Because blogs are important for your SEO and your brand image, it is important to optimize them properly so that they rank in a manner that an interested consumer can find. One of the most important factors in optimizing a blog post to increase traffic is the use of keywords, or words, terms or phrases that users type into search engines. The keywords on your site should be relevant to the services you provide and the interests of a consumer. It is important to understand both search volumes of specific keywords and your target audience. Be careful not to over saturate your content with keywords, as this becomes unreadable and will cause people to leave your website quickly. In addition to keywords in your content, include keywords in the URL; keep it as short as possible with only relevant keywords.
While writing your blog content, remember to link to high authority websites. Although there is a chance this may cause a consumer to leave your site, which we already discussed we did not want, your business can build credibility by linking to reputable sources. These relevant and respectable links also cause your blog to rank higher. If your blog mentions certain brands, tools or information taken from another resource, simply link the page or business you referenced.
For reader interest, guarantee that your blog contains informative, practical and unique information. People search the internet looking for answers to questions, recommendations for businesses, and examples of content. If your website provides an answer the consumer is looking for or adds value to his or her life, your website’s traffic will improve, and your ranks will increase. A blog that is unique and useful is the most valuable content on the internet. Because many businesses use online marketing tactics, it takes strategy to stand out from the crowd.
Images also increase reader engagement and can increase website traffic. Just like pages on a website, without being broken up by an image, the words become more difficult, more monotonous and more lackluster to read. It is common for consumers to bounce off of a blog or a website quicker when it does not contain images. Further, when search engine users are searching for images, it is possible they may stumble across your original image and be taken to your blog if they click on it. In order for your image to be found, save the image as a keyword and add an alt tag.
Blog posts have the ability to grow traffic to your website and build trust in your business. When done properly, blogs are a very valuable component of a comprehensive SEO campaign. Alone, they also have the ability to spread your business’ message and grow its customer base. Hire Mimvi Today!