What Type of SEO Works For Small Business in 2016
Despite the ‘size’ of your business, you have got to put it on internet. Without internet and without SEO (Search Engine Optimization), there are fewer chances for your business to survive in the present era, no matter how small or big it is. In fact, small businesses need to focus more on SEO to get the best out of internet marketing and promotion of their products or services.
But What is SEO?
It is nothing but a process in which you try to get a higher ranking in search engines so that your business website is noticed first by those that search for specific keywords that are somehow related to your products or services.
How do you use SEO? Stop wondering and start doing the following things for your small business:
Don’t stuff keywords; keep the flow natural and up to the mark: This is something that you need to remember the most, when it comes to developing SEO for your small scale business – never flood your content with keywords; you need to keep the tone as natural as possible, so that people are attracted to read all that you have written. Unless the tone of your content is neutral, good and attractive, no matter how many keywords you stuff into the content, there is no way in which the readers would be attracted to what you have written.
Keep it smooth and natural; nobody likes reading something that sounds robotic and up to the point. If you are unable to decide on the kind of content that you need for your SEO needs, you can surely hire a professional company or writer for the same. If someone has a good amount of knowledge and experience in this field, some help can surely be taken for your small business.
Focus on the quality of the content and not just the quantity of the keywords: There are a lot of businesses that make the biggest mistake of focusing on the quantity of keywords, rather than concentrating on the quality of the content. You need to write something that you, as a reader, would love to read. Unless you offer something that is good to read, nobody would be interested to know what your business is all about.The most surprising thing about SEO is that a business markets its products or services, but it does not let the reader feel that he is being induced with a marketing technique; SEO makes the reader feel like he is reading something that leads him to a product that would completely change his life. This is the kind of content you need – something that promises the reader that his life would completely transform, thanks to its presence in his life.
Do not use duplicate content or you may force the readers to lose their interest in your website and its content: It is quite essential for you to know about the two major types of SEO – White Hat SEO, wherein you use a substantial amount of keywords, without disrupting the quality of the content, and Black Hat SEO, wherein you stuff the document with all the keywords that you can. While White Hat SEO is legal, Black Hat SEO is not and you can be penalized for the same. A lot of small scale businesses use Black Hat SEO, but it is advisable for you to stick to White Hat SEO so that you build a good reputation in the market and are not caught for something that’s not legal. The more ethical you are, the easier it is for you to build a good reputation in front of your readers, website visitors and potential customers. Let them know you respect ethics and stick to the rules.
Use on site SEO: On site SEO is where you have the content with keywords, right on the website. For an instance, if your business consists of bathing soaps, you may have different sections of your website, and even articles, with keywords like bathing soaps, soaps, fragrance, bathe, bathing, When you have a lot of content on your website, along with a higher keyword density, you don’t need to wait for the traffic to get generated. As soon as people search for the keywords that already exist on your website content, they directly see the link to your website. Since your ranking is higher, thanks to the concept of on-site SEO, you are able to get more people for your product. Search engines pop the link to your site, considering the keywords that you have on it.
Don’t forget off site SEO for your website. Guest blogging is one of the best ways to develop off site SEO for your business. Also, you need to concentrate on three most important things, if you wish to succeed in the concept of off-site SEO: Managing the reputation of your business. Social media engagement, which is quite essential to build and develop online relations with different potential customers or general visitors. Building links with various customers. It is necessary for you to balance between both on-site as well as off-site SEOs, so that you enjoy the best of both worlds!
Make the content informative and not just for the sake of marketing or pushing your business: While most of the small businesses think of pushing their products, there are sensible businesses that hire professional writers, who know how important it is to have a content that sounds informative and good and not just some sort of an injection of promotion for the minds of the readers.
The first thing that you need to remember is that you can’t expect the readers to buy your products, just because you want them to. You need to give them enough space to make and take their own decisions. All you need to do is influence their minds with your content and firstly, attract them to your website with the help of proper keywords and an accurate keyword density.
Focus on long tail keywords; they do wonders in the world of SEO: Long tail keywords give you all that you need to attract the right kind of ranking for your website and the right kind of readers for your content. Sync the images with the text on your website: If you think written content is the only thing that your website needs to get your more and more readers, try putting yourself in the shoes of your readers – would you read something without pictures or would you be more interested to read something that has more brightness, attraction and pictures? If you select the latter than you surely need to focus on written content, along with the images that you use to portray your information in the correct way.
Allow the images to sync or complement the written content on your website (or even while using off-site SEO), so that people can understand what your business is all about and how it can benefit them.