SEO Trends

Anyone in the SEO industry knows that decisions made by the Google hierarchy in terms of changing algorithms can have a significant impact on an SEO campaign.  Google typically updates its algorithm several times a year, causing SEO companies in New York to alter their methods and strategies.  Often, these updates present increased opportunity for ranking potential; however, the updates can also be aesthetic or...

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sem-vs-seo

Whether you know it or not, there are many differences between SEO and SEM. SEM, or search   engine marketing, is focused on choosing the appropriate keywords to invest advertising money in hen   you want to show up in the paid search results on Google and other search engines. On the other hand,   SEO, or search engine optimization, is based on organic search results, or getting to the top...

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