SEO Trends

Understanding-SEO

It is well-known that marketing is a useful method of promoting your business to garner the interest of prospective clients, partners or society in general.  Marketing takes on many forms, from brochures to commercials to internet marketing strategies.  If you own a business in New York, a friend or colleague may have suggested that you employ SEO (search engine optimization) to enhance your online marketing...

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Emerging-Trends-that-will-Enhance-SEO-in-2018

Emerging Trends that will Enhance SEO in 2018   It is a well-known fact in the search engine optimization (“SEO”) universe, that search engines are constantly changing their algorithms.  And while this provides a challenge for Long Island SEO agencies, it is for a valuable reason.  The method behind the changing algorithm madness is to improve user-experience; Google, Yahoo and Bing want their users to find exactly...

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Anyone in the SEO industry knows that decisions made by the Google hierarchy in terms of changing algorithms can have a significant impact on an SEO campaign.  Google typically updates its algorithm several times a year, causing SEO companies in New York to alter their methods and strategies.  Often, these updates present increased opportunity for ranking potential; however, the updates can also be aesthetic or...

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sem-vs-seo

Whether you know it or not, there are many differences between SEO and SEM. SEM, or search   engine marketing, is focused on choosing the appropriate keywords to invest advertising money in hen   you want to show up in the paid search results on Google and other search engines. On the other hand,   SEO, or search engine optimization, is based on organic search results, or getting to the top...

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